William Shatner is no stranger to drawing fire, heck he usually does a quick ground roll and easily fires back.  Now, his upcoming show is drawing it's own fire from The Parents Television Council over the title "Bleep My Dad Says". According to an article written for the Yahoo TV Blog, The Council is asking major advertisers to not buy ad slots on the upcoming sitcom.

"Parents really do care about profanity when their kids are watching TV," said PTC President Tim Winter. "All parents? No, but something like 80 or 90 percent of parents. Putting an expletive in the title of a show is crossing new territory, and we can't allow that to happen on our watch."

CBS entertainment executive Nina Tassler says that the network hasn't seen any real push-back besides the PTC.  

Shatner was a bit more candid about the show's title; "I've got grandchildren. I brought up three girls. They've all got kids. OK? And you say, 'Boopy-doo-doo, you've got to make poo-poo. Come on. Make poo-poo in the toilet.' Eventually, poo-poo becomes (bleep). 'Go take a (bleep), you'll feel better.' You say that to your kids. The word (bleep) is around us. It isn't a terrible term. It's a natural function. Why are we pussyfooting?"

We can verify this statement. He said something very similar at Vegas Khhaaan! and he definitely didn't say the word bleep.

Winter is hopeful that CBS & advertisers won't side with The Shat; "We're hoping that the egos in the corporate suite at CBS will recognize that they did make a mistake and will change the name," Winter said. "I spent 15 years at NBC. If there's a show that comes in with no advertisers, there would be a change. If the show comes in with advertising, then I think it's appropriate for the public to know who's associated with (bleep)." 

(quote source Yahoo TV Blog)