Star Trek Online Helps Atari Shrug Some Financial Losses
Star Trek Online Publisher Atari just announced that thanks to Star Trek Online, Champions Online, & the Ghostbusters Video Game, it was able to shed some of the financial losses for FY 2010. According to a recent article at el33tonline.com, the former Pong maker was able to reduce it's over all loss from $272.4 million in Fiscal Year 2009 to $23.8 million for FY 2010. In fact Atari was able to return a profit in the last half of FY 2010 to the amount of $4.7 million.
The success of Star Trek Online and Champions Online in particular meant that revenue generated by online games accounted for 23 percent of the Atari’s total during the second half of the fiscal year, compared to 2 percent during the same period in the previous fiscal year, with online subscription and digital distribution revenue rising to $13.3 million (10.8 million euros) during this period.
Atari's CEO Jeff Lapin had this to say about the news. “Market conditions continue to change rapidly, and we are constantly adapting by continuing to build our online focused strategy. Our brands are well suited for extension into the fast growing online gaming sector. I am proud of the team we have assembled, and we will continue to focus on achieving profitability.” (source el33tonline.com)